User needs [Broder '02, Rose et al '04, Jansen et al '08]
Informational - want to learn about something (39% / 61% / 81%)
Navigational - want to go to that page (25% / 15% / 10%)
Transactional - want to do something (web-mediated) (36% / 24% / 9%)
Access a service
Downloads
Shop
Gray areas
Find a good hub
Exploratory search see what's there
Broder, A. 2002. A taxonomy of web search. SIGIR Forum 36(2):3-10.
Rose, D.E. and Levinson, D. 2004. Understanding user goals in web search.
Proc 13th Int Conf on World Wide Web, New York, 13-19.
Jansen, B.J., Booth, D.L. and Spink, A. 2008. Determining the
informational, navigational, and transactional intent of Web queries.
Information Processing and Management, 44:1251-1266.