SPAM: Paid placement - the trouble with paid placement is ...
It costs money. What's the alternative?
Search Engine Optimization (SEO):
-
Tuning
your web page to rank highly in the search results for
select keywords
-
Alternative to paying for placement
-
Thus, intrinsically a marketing function
Performed by companies, webmasters and consultants (Search engine
optimizers
) for their clients
Some perfectly legitimate, some very shady